Promotional Items - Advantages in Advertising

Advertising with promotional items can be one of the easiest and more inexpensive ways to advertise your business. Advertising is your first tool in expanding and introducing your business to the market. The market will not go to your business. You have to do everything in your power to communicate with your intended market. Communicating with your intended market can be done in a variety of ways. However, these ways and means are often expensive. For small businesses, sponsored events are much too expensive.




Promotional Items - Advantages in Advertising

Advertising with promotional items can be one of the easiest and more inexpensive ways to advertise your business. Advertising is your first tool in expanding and introducing your business to the market.

The market will not go to your business. You have to do everything in your power to communicate with your intended market.

Communicating with your intended market can be done in a variety of ways. However, these ways and means are often expensive. For small businesses, sponsored events are much too expensive.

When capital is in danger of being spent elsewhere, then the advertising becomes bad business in itself.

Advantages

The perceived advantages of using giveaways in place of other advertising methods are the following:

1. If you are strapped for cash, then the gift can be simply small, useful items.

Cardholders and key chains are still important items that people use on a daily basis. Print your business's name on these items and watch as your business line becomes busy with activity.

2. These types of items add a very personal touch to your approach in business. Often they are kept for a long time.

Imagine people's sons and daughters growing up seeing your business's name. Now that is simply good marketing.

3. Direct communication is key to business success and profit.

Using this type of advertising directly communicates with consumers and people literally take 'a piece of your business' home with them.

4. You can exercise your creativity with the products used.

In the event that you have special events, left over items may just be reprinted to serve the purpose of advertising specific events. Other than that, nothing goes to waste.

5. You can handpick your market this way. The most important thing is that you can actually access and use of promotional gifts, other market territory.

If you wish to directly compete with another business in another part of a city for example, you can gain part of the market through use of such products.

The trick is showing that you can provide better goods and services than the other business. It still is fair competition and it would encourage growth for all businesses concerned.

Simon Stringer is a dedicated marketing executive who works for Eureka Promotional Gifts. Simon enjoys helping customers choose the most suitable promotional items for their advertising campaigns and takes a pride in developing a close working relationship with his clients.

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Promotional Travel Mugs Are a Popular Advertising Item

With all the running around that people do they need things with them. I know that I like to have my coffee with me on at least a few of my daily duties that take me out of the house.




Promotional Travel Mugs Are a Popular Advertising Item

With all the running around that people do they need things with them. I know that I like to have my coffee with me on at least a few of my daily duties that take me out of the house. With the kids back in school it is even more hectic and I don't like buying my coffee out because that really adds up in a weeks time and over the months. I, like many other people, would be an absolute sucker for a promotional travel mug.

Travel mugs offer a great way to take all kinds of beverages on the go without the additional expense of having to stop and pick them up at a convenience store along the way; which not only saves your customers time, but money as well. And in today's economy who couldn't use that money for something else like a family vacation or a big screen television?

A travel mug is built to keep stuff from spilling out. The lids are so nice because you have a small space to sip from instead of a top to unscrew. They are also designed to insulate so you can use them for your coffee in the morning and your iced tea in the afternoon. When you keep a drink with you there is no added expense of purchasing something or the hassle of waiting in line.

You will find your mug useful at many different times of the day. A lot of activities keep you outside in the heat. Even purchasing a bottle of water is expensive. So, if you are taking the gang to football practice pack up some water and ice for everyone. They will be happy to have it when practice is over. You can see how well these mugs will market your business because they really do go all over the place.

You can really get seen with promotional advertising. It will take a bit of reflection to find something that will fit well with the area you want to promote in. Promotional mugs are good but there are other items that you might find more useful. Try to dream up a product that will get used in public places. You will have a happy recipient of your product and have the public seeing your logo around.

Travel mugs and promotional caps will both pull attention to your company. There are loads of other promotional merchandise that you can try out.

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Baseball Promotional Items Will Get Your Fall Advertising Bases Loaded

Sports and advertising are old friends by now, but you really should take a closer look at where those advertising dollars are going. A better return on that kind of investment would be through promotional products about baseball, not on flashy easy-to-forget ads on the jumbo screen.




Baseball Promotional Items Will Get Your Fall Advertising Bases Loaded

The beginning of every year has its Bowl Season, where football and the marketing bonanza that surrounds it is at its strongest, and when fall rolls around we see another US sports tradition step into the spotlight.  Baseball and all of that nice marketing potential gets big in October with the World Series!  It isn't clear yet which teams will be making it to the series, but you can be your own All Star by getting to work early on how you'll capitalize on this big sports event.

This sport is no NASCAR, where every square inch of every surface seems for sale, but baseball has found a lot of ways to make money off its image and promotional products companies sure have as well!   For more "traditional" advertising methods the MLB stadiums around the country offer sponsor space on their scoreboards, you've got the "this replay sponsored by..." avenue, and you can even get commercials on the high tech giant television displays that are becoming quite common in modern sports arenas.

That's all well and good, but signs at a sports event might not really be the ticket.  These things cost a lot of money for the theoretical thousands of eyes on your brand, but most people are going to go home after the game and not remember any of the advertisements they saw.  They can't take the signs or jumbo scoreboard advertising with them and will probably remember the game itself instead of your advertisements.

The trick is to keep your advertisement in front of someone regularly, and this is where baseball promotional items would give you a line drive into your potential customers' awareness.  People will take the promotional products you give them home or to the office, or maybe even leave them in the car regularly.  Chances are good, depending on the item, that you can get your advertising in front of customers and clients on a frequent basis.

What're the good, the bad, and the ugly baseball related promotional items?  We've already covered one of the "good" qualities: something that customers and clients will see regularly.  A related quality is the utility of the promotional product.  If it's useful it'll get used a lot, and you'll get more eye time but you also need to keep in mind that some items can be considered useful in one situation and useless in another.  Keeping them small or at least conveniently sized is another big one.

If you have taken out some star employees to the ball game, you might consider including some crystal sports awards.  Although it isn't the same as advertising to a potential customer, doing some internal marketing and brand strengthening is always a good idea, too.  For the broader audience you could go with baseball jerseys or baseball shirts embroidered with your company name to tie your brand in with the baseball motif.  Along similar lines, you can go with baseball caps as well!  Customized baseballs are an option, but unless you're fielding a team they're really not great as a promotional product or a corporate gift.  Baseballs will likely end up in a drawer out of the way, or rolling around a garage, or even in the garbage.  Without a signature from a famous player, it won't be displayed anywhere to serve much good.

In baseball, as with any sport, there's a lot of advertising dollars flowing from company to company.  Spending a lot on a sign or a cheesy advertisement on the jumbo screen that people will forget as soon as they leave the stadium (if not as soon as they look away from the screen) is a great way to waste funds with little return.  Get those baseball promotional products out there instead, and you'll be able to develop a brand with a lot less money at risk.

Consultant and writer 克里斯埃利斯 knowledge and years of experience helped him to escape, including, in the promotional products sales activity itself numerous traps. He is here to share his knowledge and give a few basic and advanced tips on things anyone in marketing should be aware of.

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Cozy Promotional Items For Winter Advertising

When you're designing promotional campaigns for the winter, think cozy. When the weather outside is chill and dank, your customers will appreciate promotional items that bring on the warmth. While some people love the great outdoors, nearly everyone appreciates the coziness of a roaring fire, the family hearth and a nice hot cuppa.




Cozy Promotional Items For Winter Advertising

When you're designing promotional campaigns for the winter, think cozy. When the weather outside is chill and dank, your customers will appreciate promotional items that bring on the warmth. While some people love the great outdoors, nearly everyone appreciates the coziness of a roaring fire, the family hearth and a nice hot cuppa. How do you invoke that warm feeling with the promotional items that you choose? Here are a number of cozy promotional items that can heat up your winter sales.

Promotional Coffee Mugs

When your customers are looking for something warm to wrap their hands around, make sure it has your name on it. Coffee mugs are among the most popular promotional items at any time of year, but they really shine in the winter. Choose a classic style for the winter holidays, and have it printed up with your holiday greetings to give away at winter trade shows, or add individual packages of hot cocoa mix if you want to give them as gifts to your staff or customers. If you want to be sure that your winter promotional items stay out on the desktop beyond the holiday season, keep your artwork more neutral.

Promotional Hand Warmers

Hand warmers are very popular with people who have to be out of doors for work or pleasure. They're inexpensive enough to use as direct mail giveaways and trade shoe take homes, and distinctive enough to be remembered. They're unusual and unusually welcome promotional items that your customers will truly appreciate. And when your customers appreciate, they'll remember your company well.

Sauna Robes

Is there anything cozier or more luxurious than a thick, terry robe when you're just out of a steamy bath? Sauna bath sets and other bath-related gifts are ideal promotional items for health clubs and spas, and make a wonder addition to any loyalty programme where customers earn points toward rewards purchases. Your business name embroidered on the robe breast pocket and printed on the presentation pack will help remind your customers of the high quality of your services and merchandise at a time when they're most receptive to thinking good thoughts.

Thermo Heat Packs

Like hand warmers, only better! Large and small thermo heat packs are ideal for health clubs, health practices and physicians as promotional items. They also make great energy conscious gifts for the holidays. The newest range are reusable - just press a disk to release the heat when needed, and recharge in hot water for hour after hour of moist warmth. They have a large print area for your advertising message, making them an ideal attention getter for your business.

Fleece Jackets and Sweatshirts

Keep your customers cozy and warm up their spending with a range of fleece outerwear and sweatshirts. Fleece jackets embroidered with your business name or mascot are a great holiday gift item, especially useful for pubs, clubs and schools looking to bring in some alternative income over the holidays. Your patrons will love a chance to sport your colors and boost your business a bit by wearing your name on their chests - and happily pay for the privilege to do so.

Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online promotional items and promotional products company based in the north of England. Established in 2001, the storm by the application of modern business thinking and the latest search engine marketing technique that has taken the UK gift market. For more details visit www.ideasbynet.com

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Advertising Specialties - Promotional Items - Using Brand Awareness to Give You the Edge

Advertising specialties, promotional items, and corporate gifts: using brand awareness to give you the edge. The competition to sell these items is stiff. Not only are companies competing with other marketing specialty companies locally, but also the Internet has made competition ubiquitous.




Advertising Specialties - Promotional Items - Using Brand Awareness to Give You the Edge

When thinking of advertising specialties, promotional items, and corporate gifts, many people immediately understand that to mean pens and coffee mugs with a company logo on them. While these items are tremendously common, there are many other items that fall under this broad classification, thousands in fact.

Advertising specialties have evolved to include just about any item available in the market place, from pens and mugs, to luxury brand name items, wearable and eatables items at any price point. You can find brand names such as Tommy Hilfiger, Omaha Steaks, Movado and many other well-known brands in this arena.

Marketing promotional items can be any item that can be engraved, embroidered, silk-projection, in, on or somehow emblazoned with the logo of the company and marketing / information located or working in a war broader marketing to speak to the product or service a company or organization is marketing.

The competition to sell these items is stiff. Not only are companies competing with other marketing specialty companies locally, but also the Internet has made competition ubiquitous.

Facing this broad, far reaching competition, the market place is increasingly becoming commoditized. The downward pressure on price makes it increasingly difficult to make a reasonable profit. If the determining factor on whether you make a sale is price alone, you will be working harder to make the smallest possible margin. In the end, is this a business model that makes sense? I suggest it is not.

In order to find a strategy to market goods and services in this market environment that will allow you to remain profitable, it is critical to find a way to differentiate yourself from your competition and provide additional value added to your service that your customer can understand and be willing to pay for. This will help you maintain a reasonable profit margin and help insulate you from your competition and the commoditization of the marketplace.

If you are banking on "we give excellent service" as your unique selling/value proposition then you will be out of business quickly. This proposition is the most basic, and one, which is present in the claims of every company out there.

The big players in this space, your competition, have infrastructure and resources that allow incredible turn around times, buying power and volume of sales often afford them special pricing. That skews the playing field and makes it really tough to compete.

What can the small company do?

An alternate strategy to trying to compete on price/service alone is to really have a clearer understanding the brand of your customer. To get this vantage point, you must research what your customer or prospect does, who their customers are, what drives them philosophically, what is there unique selling proposition and how is it manifested in there marketing materials and advertising.

One must research the company extensively. Look at their web site, request literature from the company, read their ads and brochures, and observe the tone, tenor and style of their communication. The object of this exercise to get a feel for the company and the way they see the world, the way they communicate and to whom they are communicating.

This is a strategy to position you as "THE" expert in promotional marketing that has done the homework, that is familiar with the brand and advertising of the customer and their products! Become a defacto member of their marketing team! Arm yourself with a marketing presentation that is on target, thoughtful, high impact and appropriate to the existing marketing and advertising.

Understanding something as basic as the company colors will allow you to create samples and make suggestions that immediately demonstrate you know their business. The last thing you would want to do is make a presentation of an item to find out the item is not available with the company color scheme. Similarly, if the company is marketing high-ticket goods and services to CEO's, you will want to pitch items with a high perceived value. Familiarity with your customers marketing efforts and advertising will allow you make suggestions on items that somehow reinforce or play well with those messages.

Armed with this knowledge, you can make the inroads to getting the attention of your prospect and delivering the value they will pay for.

Jeff Gellis is the president of Artistic Point of View or APV Communications in Carlstadt, a full service marketing communications company. To contact Jeff, call him at: 201-438-3544. http://www.apvcom.com

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Promotional Items Coasters - A Great Advertising Tool

Promotional coasters are considered as a perfect tool for advertising and promoting your brand. There are many marketing people that achieve strong sales results from these coasters, as its functionality is useful as well as discreet.




Promotional Items Coasters - A Great Advertising Tool

Promotional coasters are considered as a perfect tool for advertising and promoting your brand. There are many marketing people that achieve strong sales results from these coasters, as its functionality is useful as well as discreet.

What are the most attractive features of these coasters?

If your advertising concept is creative and distinctive, it will surely differentiate your brand from your competitors. These printed products will get close to your target market and will definitely remain on their desks for long, it could be months or even years. It often becomes difficult to purchase the best quality gift items within your budget. But coasters are one of the best items when you are looking to avail the best quality products at the lowest price. Sending the message across your targeted market can be a tricky task for most people. One of the most effective means of getting your message across to your audience is through promotional printing. A product like coasters with a professionally printed message often gets high exposure over a long period of time as it is used for years. Promotion is considered as the secret recipe for success in any business. Companies invest enormous amount of money as well as efforts when it comes to advertising their products and services. This is because most businesses look for the most widespread means of advertising and that too at the least expenditure. That's where the role promotional items come into play.

How does a coaster score over the products?

One big question that everyone asks before setting out and decide what item should represent their business is, "How can my products and services be remembered by clients and customers without having to invest huge amount of electronic and print media"?

One of the easiest answers to this question will be to give them a promotional item that is useful, attractive as well as cost effective. If it has to be answered in two words, the answer would be 'A Promotional Coaster'.

A coaster is one of the best ways to advertise the services of your company. Unlike the products that are a little expensive, not useful and boring, coasters are quite durable and extremely useful.

Can these items be used as corporate gifts?

The coasters make great gift items for both clients as well as prospective customers at events like trade shows, conferences as well as seminars. A coaster with the name of your company, logo, message or contact details imprinted on it is a smart way to advertise your products and services.

Besides events, these items can be incorporated into regular marketing campaigns and can be given out as freebies with various salable products.Coasters can also be used as personalised items that will last on your side table for a long period of time. Having various details of your company engraved on these products along with any message is a great way to get your brand noticed.

For any help on promotional items coasters, check out the info available online; this will help you learn to find promotional coasters!

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The Keys to Advertising with Promotional Items

When it comes to advertising with promotional products, there are three key factors that should guide the choices you make when selecting them. The best types of promotional items share these factors in common. These factors are practicality, portability, and value for money. Why are these so important, and how does the key ring measure up when it comes to the keys of advertising with promotional items?




The Keys to Advertising with Promotional Items

When it comes to advertising with promotional products, there are three key factors that should guide the choices you make when selecting them. The best types of promotional items share these factors in common. These factors are practicality, portability, and value for money. Why are these so important, and how does the key ring measure up when it comes to the keys of advertising with promotional items?

Practicality is arguably the most important factor to consider when choosing promotional items. The best course of action is to choose items that serve a clear function--ideally a function that means the item will be used at least once a day, and preferably several times every day. This is why items such as pens and mugs make great promotional products--they serve a clear need and can be used easily without any special preparation. The key ring definitely measures up when it comes to practicality. They have an important function, and they will usually be used several times a day.

Portable items also make very good promotional products--they are typically small and lightweight, and can be used in different places and situations. Pens are, again, an excellent illustration of portability. Another good example is the promotional polo shirt--a worn item is obviously very portable. The key ring, which is by necessity small enough to be transported in a pocket or a bag, meets this criterion very handily. A particular advantage of the key ring is that it does in fact work best when the item is carried around with its owner. Since there are many distinctive brightly colored key ring, are preferred because they prevent the loss of all the important keys to the home to help them accurately, car or work place.

Buying promotional items that represent good value for money is often a secondary consideration, because an item does not need to be either inexpensive or valuable to be a good advertisement for your business. Of course, the less expensive items are often preferred, because it helps keep your spending low and also because if you buy cheaper items, you can afford to buy more of them. This is one reason why key rings are favored--they are inexpensive, easily distributed, and above all, useful to the recipients of the items.

Key rings represent good value for money in another way, too--there are several varieties that have other functions in addition to a simple key holder. For example, there are several styles of key ring that include a small torch, as well as other options that add a bottle opener, mirror, or photo frame to the item. A special advantage of distributing key rings with extra functions is that these items are more likely to be used by the people you give them too, simply because they're more useful than the ones they already have. It also means they're less likely to get replaced.

In short, key rings are indeed very good promotional items. They combine practicability with portability, and represent great value for money, too. Key rings come in a huge variety of textiles, colors, shapes and prices, so it's always possible to choose just the right key ring for your business advertising needs.

Tina Rinaudo is one of the leading lights in the UK promotional keyrings industry. Tina is a key member of YesGifts, the UK's fastest growing online promotional items resource specialising in promotional pens, mugs, mouse mats, umbrellas, conference items and much more. For more information please visit www.yesgifts.co.uk.

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